U.S. Department of Veterans Affairs — Product Delivery Service (PDS), Front Office Communications:

• Supported communication strategy during a 10,000-person team restructure, helping leadership unify messaging and strengthen alignment across groups.

• Led creative direction for a product spotlight series, launched as an executive initiative to highlight digital products and promote engagement across the organization.

U.S. Department of Veterans Affairs — Office of the Chief Technology Officer (OCTO), Executive Support

• Developed branding, campaign visuals, and communication materials for a VA-wide initiative focused on aligning teams and improving delivery practices.

• Facilitated a StoryBrand workshop with team leads to create an audience map that guided messaging and shaped communication strategy throughout the initiative rollout.

Internal Marketing Support

• Supported marketing efforts through content design, social media strategy, and campaign development.

• Developed strategic design solutions and compelling messaging for business development materials, including proposals, presentations, and takeaways.

• Led an internal website accessibility audit to ensure WCAG AA compliance, improve usability, and align with accessibility best practices.

U.S. Department of Veterans Affairs — Office of Information and Technology (OIT), Information Technology Strategic Communications (ITSC)

• Led a team of award-winning designers, guiding creative strategy and production across internal campaigns, brand systems, and communications.

• Executed a brand system audit and template refresh to drive consistency, accessibility, and improved usability across digital products.

• Designed engaging, accessible visuals for blogs, emails, social media, town halls, and campaigns—helping teams communicate clearly and effectively.

• Delivered 508 compliance training for digital products, empowering communication leads to apply accessibility best practices and improve product usability.

• Led the development of a 45-page brand guideline and 200+ design templates, providing independent builders with on-demand marketing assets and establishing a cohesive brand identity.

• Provided design support to 75+ builders, offering customized solutions and ensuring consistent messaging across all marketing materials.

• Managed monthly content calendar, creating 60+ social media posts per month, resulting in a 30% increase in engagement.

• Developed the creative direction for 16 digital marketing campaigns annually, combining strategic communications with compelling visuals to drive audience engagement.

• Developed assets for both nationwide and location-specific campaigns, ensuring brand consistency across all marketing materials.

• Supported social media efforts through content strategy and development, using analytics and trend forecasting to drive engagement across our social platforms.

• Designed more than 30 exclusive three-color t-shirt designs and coordinating die-cut stickers for new restaurant openings.

• Directed marketing efforts for 25 communities, developing strategic campaigns and branding initiatives to drive visibility and engagement in target markets.

• Led creative direction for five major property photoshoots, guiding photography and staging to refresh marketing materials and enhance digital presence.

• Enhanced online visibility, boosting organic traffic by 28% through targeted SEO and marketing campaigns.

• Supported Sales & Sponsorship teams by creating custom pitch materials and co-branded designs, directly contributing to $128M in new sponsorship revenue within the first year.

• Designed engaging content for the Dallas Cowboys, Dallas Cowboys Cheerleaders, and affiliated brand social media accounts, helping strengthen fan engagement and brand visibility.

• Supported the Brand and Media teams in designing branded marketing and promotional materials across digital, print, and stadium platforms, contributing to impactful campaigns and meaningful fan connections.